Turn on the television news or do a quick Google search, and you will likely encounter an article or news story about the fantastic advancements in artificial intelligence. There’s virtually no sector that artificial intelligence hasn’t touched or impacted. However, the AI industry continues to shine and innovate in the online gaming industry. When you gross around $250 billion, you will have the problem of taking your industry to the next level. That’s where AI continues to lend its incomparable talents and benefits to online gaming marketing.
Unrivaled Customer Insights
Every business, besides online gaming, needs to know its customers’ habits almost better than the customers know themselves. One advantage of online gaming is that it uses powerful AI tools to gather more insightful customer data. With several tools, including behavioral AI, online gaming services can pick up and store their members’ movements for further analysis. AI tools store these important details, such as which pages the player visits the most and which games they prefer, for example.
With AI cataloging these essential data points, online gaming services can focus on crafting marketing strategies that are more likely to convert or retain their current members.
Personalized Marketing
In many ways, personalized marketing can be considered an extension of customer analysis. By knowing which games and the frequency at which members play them, online gaming services are in a great position to boost revenue with pinpoint and personalized marketing. The main hub for personalized marketing is behavioral AI. This is the main tool that mimics and monitors human behavior to be stored and later analyzed.
With this data, online gaming services can craft personalized messages for each member. For example, if one member prefers to play Call of Duty, instead of focusing on general video game ads, online gaming services can deliver dynamic ads for Call of Duty game specials to encourage engagement and, ultimately, more revenue.
Predictive Marketing
If the behavioral AI service is successful with immediate personalized marketing. The next step is to do soft advertising campaigns for future games. For example, if one player prefers role-playing games like Final Fantasy, an intune online gaming service can use predictive AI to let members who are fans of the genre know about upcoming role-playing games. By getting a jump on early participation and interest, the likelihood of future and continued sales is likely.
Game Improvements
Even a great game has room for improvement. However, online games that underwhelm or don’t gain the appropriate traction might be salvageable. One way online gaming companies can try to revive these games is through player feedback. Online gaming services can implement AI to make intelligent survey forms, sometimes with perks to fill out. By getting this invaluable information, online gaming services with AI’s help can find common patterns and problems with underperforming games and devise a winning strategy to improve them.
One way online gaming services can improve underperforming games is by allowing AI to take control of the game narrative. With AI tools taking the lead in custom game development, these same tools can refine or redefine storylines for better pop and impact.
Improved Social Gaming Interaction
In recent years, social gaming has taken off like a rocket. With an emphasis on online communities, social gaming services, including social casinos, continue to prop up online. To help fill the need where legal online casinos can’t fill, social casinos are opening in. While players can enjoy sweepstakes casino games by themselves, they are encouraged to play them in online tournaments among their peers. With AI, players can learn from each in real time, and online gaming services can continue to catalog data to improve the games.
If the online games support chat, AI can pitch in 24/7 to oversee and moderate all the members to ensure there are no trolls and that they are abiding by the guidelines.
AI For Improved and Safe Gameplay
AI can analyze gameplay in real time for fairness in online video games and casino games. If a player plays too long or makes reckless decisions, AI might come to the rescue with tips and suggestions to encourage healthier gameplay. Likewise, AI can study members’ online gaming habits in real time to help them improve their gameplay. Through behavioral AI tools, AI can create custom playing guides for each member to improve their play. This personal touch strengthens the bonds and brand loyalty to the online gaming service.
